Functional Snacking

Functional Snacking

Today’s consumers are turning to beneficial snacks to ensure nutrition.

Happy young woman having a healthy snack while sitting on a nice street

Snackification, an Emerging Consumer Habit

Snacks are no longer considered just between-meal calories. With the blurring of the boundary between meals and snacks, health-conscious shoppers are becoming more aware of snacking as an opportunity to select foods that provide nourishment for the body and mind.

Due to this shift in consumer habits, there’s been a marked increase in the demand for functional snacks that appeal to both taste and the desire for increased nutrition. Whether someone is looking to refresh their energy and improve their focus, or simply relax at the end of the day, snacks can fulfill a variety of needs in consumers' lives.

Snacking Versatility

People want a variety of snacks to meet a variety of tastes and needs. In general, snacks fall into four main categories, based on their taste and formulation.

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Savory Snacks

Includes fruit snacks, potato/corn chips/crisps, extruded snacks, popcorn, and pretzels.

Sweet Snacks

Includes sweet biscuits, cookies, bites and bars.


Includes sugar confectionery, chocolates, gum, mints and fruit snacks.


Includes nuts of all varieties, seeds, peas, fruit and nut snacks, and trail mixes.


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