Colors
Color Your World From Nature
Delivering a Rainbow of Opportunities through Color Expertise
Consumers often hear conflicting information about how to make healthy choices, but one message that they understand, loud and clear, is that artificial colors often aren’t the best choice. “No artificial colors” is a package claim consumers along the entire spectrum of health consciousness feel good about—and it’s one you can deliver with our complete portfolio of Colors from Nature®, backed by our formulation experts and technical teams, regional and global understanding of regulations and more than 100 year heritage of delivering plant-based solutions with maximum consumer visual and taste appeal.
We believe in the adage, “You eat with your eyes first.” Otherwise tasty foods and beverages may sit on the shelf if they don’t offer eye appeal. Color plays a vital role in delighting the senses, differentiating flavor expectations and aiding in taste perceptions. Whether you want to match and replace artificial options or innovate in your category, we know how important color is to the formulation process—and no one knows naturally derived colors like we do.
An Unparalleled Portfolio, Sourced from Nature
Our on-trend, plant-based and naturally sourced portfolio helps you deliver clean and clear labels without sacrificing functionality or performance. We work with farmers and growers all over the world to deliver the best colors sourced from nature. Our ingenious experts constantly search for new raw materials and technologies to deliver an almost infinite palette of colors, manage costs and improve product stability. It’s all backed by our industry-leading global supply chain and unwavering commitment to quality and consistency.
More Than Just Color
We aren’t just color experts. We look at formulations holistically, so you can draw from our synergistic pantry of ingredients and deliver the color, taste, function, nutrition and labeling your customers prefer—all from one trusted partner. Whether you want to rely on us from start to finish, or just need to supplement your in-house expertise, our experienced team knows what it takes to leverage naturally derived ingredients for maximum consumer appeal.
Tap into our sophisticated capabilities:
- Extraction expertise
- Coloring food know-how
- Emulsion technology (cloudy & clear)
- Adsorption-desorption
- Evaporation & concentration
- Filtration
- State-of-the-art color formulation and blending technology
- Aseptic processing & packaging
- Spray drying
- Micronization
Colorful Results
Consumer demand for colorful foods and beverages is growing. We can help you get your next product to market faster and with more confidence thanks to insights into what is driving today’s—and tomorrow’s—sales, along with access to food designers, culinary experts and product developers who speak your language. Rapid prototyping and development sprints deliver actionable results, coupled with flavor and formulation solutions.
Leading the Way
We take into account all of your toughest color challenges—ascorbic acid, heat, pH, light, packaging, color interactions, regulations, solubility, shelf life, taste and cost—to deliver colorful solutions that work for your applications. Our broad portfolio, patented ingredients and proprietary technology deliver the entire spectrum of colors for most bakery, beverage & alcoholic drinks, confectionery, cereals, dairy & dairy alternatives, ice cream, pasta, snacks, meat and meat-alternative products, pet food and sauce & dressings applications.
We offer titanium dioxide (TiO2) free/replacement, carmine replacements, brown from natural sources (caramel replacement), patented acid and heat stable blue from natural sources, naturally derived green and purple, complete range of artificial replacement, preservative free solutions—and more!
All are derived from nature and many can allow for organic, kosher, Non-BE and halal claims, along with clean labels. Only we can offer:
Patented Acid & Heat Stable Blue
Sourced from fruit, this true blue enables natural solutions for blue, green, purple and brown
Patented Clear Emulsion
Delivers heat, light and acid stable colors without opacity during expected shelf life
Proprietary Extraction Technology
Provides blue from spirulina, and pink, red and purple shades from anthocyanins
Our portfolio comes available in different formats to meet a variety of applications—powder, liquids, water and oil soluble, dispersions, emulsions, micronized, spray dry and various blends. For animal nutrition AAFCO Natural and AAFCO compliant options are available. Choose from:
| Color Type | Portfolio Options | Forms Available | Solubility | pH Stability | GMO Status |
| Black | Fruit Juice Black Blend | Powder or emulsion | Water soluble | 2.5-8.0 | Non-GMO |
| Blue | Fruit Juice | Powder, liquid or micronized | Water and oil soluble | 2.5-8.0 | Non-GMO |
| Blue | Spirulina | Powder, liquid or micronized | Water soluble | >4.5 | Non-GMO |
| Brown | Fruit Juice Brown Blend | Powder or emulsion | Water soluble | 2.5-8.0 | Non-GMO |
| Green | Chlorophyll | Powder or liquid | Water soluble | 2.5-8.0 | Non-GMO |
| Green | Fruit Juice Green Blend | Powder or emulsion | Water and oil soluble | 2.5-8.0 | Non-GMO |
| Green | Spirulina Green Blend | Powder, liquid or micronized | Water soluble | >4.5 | Non-GMO |
| Orange | Apo - 8 Carotenal | Liquid or emulsion | Water soluble | 2.5-8.0 | Non-GMO |
| Orange | Carrot Juice | Liquid | Water soluble | 2.5-8.0 | Non-GMO |
| Orange | Paprika | Powder, liquid or emulsion | Water and oil soluble | 2.5-8.0 | Non-GMO |
| Purple | Fruit Juice Purple Blend | Powder or liquid | Water soluble | 2.5-8.0 | Non-GMO |
| Purple | Spirulina Purple Blend | Powder | Water soluble | >4.5 | Non-GMO |
| Red | Anthocyanins (from juices of Black Carrot, Elderberry, Red Cabbage, Red Radish) | Powder or liquid | Water and oil soluble | <4.5 | Non-GMO |
| Red | Beet | Powder, liquid or micronized | Water and oil soluble | <4.5 | Non-GMO |
| Red | Cochineal / Carmine | Powder or liquid | Water and oil soluble | 2.5-8.0 | Non-GMO |
| White | Cloud | Powder or emulsion | Water soluble | 2.5-8.0 | Non-GMO |
| Yellow | Beta Carotene | Powder, liquid or emulsion | Water and oil soluble | 2.5-8.0 | Non-GMO |
| Yellow | Safflower | Liquid | Water soluble | 2.5-8.0 | Non-GMO |
| Yellow | Turmeric | Powder, liquid, emulsion or micronized | Water and oil soluble | 2.5-8.0 | Non-GMO |
| Yellow / Orange | Annatto | Powder, liquid or micronized | Water and oil soluble | 3.5-8.0 | Non-GMO |
| Customized Specialty Blends | We leverage our broad portfolio and technical expertise to create customized solutions for your needs. | Powder, liquid, emulsion or micronized | Water and oil soluble | 2.5-8.0 | Non-GMO |
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