North America's Private Label Pet Market Drives Value-Forward Premiumization

Pet care continues to be highly prioritized in household purchasing decisions, despite tighter budgets and ongoing economic uncertainty. Rather than reducing spending, today's pet parents are balancing more considerations. They're shopping for value, being mindful of price while providing the highest quality nutrition, ingredients and enjoyment for their beloved companions.

In its 2026 Private Label Pet Market Report, ADM describes how store brands are gaining market share and redefining value. Key insights include:

•    U.S. market growth data comparing store brand growth against national brands.

•    High-demand subcategories, especially treats and health supplements.

•    Value-forward premiumization to make private label products more competitive.

•    How to build consumer trust and encourage confidence in store brand pet products.

Download the report to discover how to capitalize on the rapidly expanding private label pet care category.