ADM's 2025 Protein Report: The Powerful Trends That Are Shaping Alternative Protein Innovation

ADM has unveiled its latest proprietary research examining protein consumption and innovation, with a specific look at consumer motivations and novel sources spurring new protein product development.

With nutrition in focus, consumers seek greater daily protein intake, all while demanding delicious tastes and textures. This comes during an era of infinite choices, where consumers – particularly those within younger generations – are more open to protein variety than ever before. As such, opportunities abound with varied protein sources that put nutritional value, sensorial experiences and affordability front-and-center, while not asking consumers to drastically change their dietary habits.

From consumer demand for more protein content (in more formats) to innovation with legacy plant proteins, emerging nutrient-dense wholesome ingredients and fermentation to a celebration of hybrids or blends, the alternative protein arena continues to evolve and adapt to consumer needs and high expectations.

Read more about the trends and drivers shaping the alternative protein landscape in ADM's newest report here.