What’s Keeping Consumers Up at Night? ADM Unveils New Insights on Sleep, Stress, Mood

Sleep support is top-of-mind for today's consumers, especially as there is growing recognition of the interconnection between sleep quality and emotional well-being. 

ADM's newest proprietary research examines the sleep satisfaction gap, including the challenges consumers cite in achieving a good night's sleep and the ingredients, food, beverage and supplement formats they most often turn to when looking for supportive solutions. Additionally, the report investigates the links between sleep quality, high levels of stress and poor mood. 

Also identified are emerging opportunities to assist consumers in meeting their sleep and mental wellness goals and, ultimately, supporting improved everyday quality of life. Pre-, pro- and postbiotics are on the verge of transforming this sector, especially as there is increased awareness of the role biotics can play on various aspects of well-being.

Read more about what's driving consumers to seek out functional food, beverage and supplement support for sleep, stress and mood management here.