Trends and Sugar Reduction

Global Insights for Sugar Reduction

Meeting evolving consumer demands may seem daunting, but ADM is your single solution partner with the insights to meet consumer needs, formulation challenges and regulatory constraints across the globe.

A man and woman share a close laugh while enjoying reduced sugar ice cream cones.
 A man walks down the street looking like he just left the gym and is now enjoying a bottle of water and reduced sugar nutritional bar.

In the Driver’s Seat

Today’s consumers are empowered, informed and selective. They have more transparency than ever into the ingredients they consume. They read labels, look for words they consider “real” and even evaluate the impact their consumption has on the environment. More choices means the less consumers ultimately need to compromise.

Our dedication to trend anticipation and investment in global consumer research gives us an edge on understanding the similarities and differences in the ways consumers address sugar reduction across the globe. Discover more in our consumer insight deep dive reports.

Consumers Taking Action

Discover not just what consumers demand in terms of sugar reduction but how they are evaluating product labels, ingredient lists and how their perceptions and actions vary across categories.

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Regional Consumer Deep Dive Reports

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Achieving Sweet Success in Sugar Reduction
Deep dive on US consumers’ approach to reduce sugars, reading ingredient labels and how to translate these insights into winning formulations.
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Achieving Sweet Success Across Europe
Deep dive on European consumer needs and desires for reducing sugars, translating ingredient labels and leveraging proprietary insights into winning formulations.
A close up of a scoop of reduced sugar purple ice cream.
Someone using an icing bag to add reduced sugar pink icing to reduced sugar chocolate cupcakes arranged on a plate.

Replace Rebalance Rebuild™

Consumers are keen on reducing sugars, yet great taste and indulgence play a crucial role in your product’s success.

 

Help strike the right balance with the most comprehensive portfolio of sugar reduction solutions and ingredient science. Partner with ADM experts from insights to innovation to solve for sugar reduction with our proprietary and tailored approach.

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