New Research Uncovers Country-Based Consumer Perceptions of Pet Longevity

Pet owners around the world are redefining care, prioritizing exercise, preventative health and specialized nutrition to help their pets live longer, healthier lives. But rising expectations for transparency, quality ingredients and proven results are also reshaping what the industry must deliver. 

The opportunity is global. The path is local.

From high-growth markets embracing innovation to regions demanding trust and validation, pet longevity is not a trend—it's a transformation.

ADM shares insights from pet owners across five countries (China, France, Mexico, UK, U.S.) in "Mapping Pet Longevity: Where Global Demand Meets Local Reality." From the universal themes for pet quality of life to local interests in specialized ingredients and innovative formats, this proprietary research indicates that consumer demand for proactive pet care products will continue to grow.

Read the full report here to explore the data and consumer insights shaping the future of pet nutrition and learn more about ADM's pet nutrition capabilities at adm.com.