Today’s consumers have a long list when it comes to the nutrition they expect to fuel their daily lives, including balanced energy, better overall mental well-being and enhanced immune health. They want products that are high in protein, low in sugar and have clean labels.
We partner with our customers to develop innovative solutions to meet and exceed consumer expectations and needs. By leveraging our market know-how, formulation expertise and capabilities, we work with you to create applications that keep you ahead of the game.
ADM helps you give consumers the targeted nutrition they seek with a wide variety of sports nutrition ingredient solutions that help you deliver a clean label, credible claims, high protein, reduced sugar and biotics that support metabolic health.
We bring together technology and formulation expertise to create the highest quality natural flavors, colors and customized blending to support all of your applications.
Today’s consumers are taking a more holistic approach to health and wellness, viewing physical activity and exercise as critical tools to manage their physical and mental health. Consumers have become more aware of the role their microbiome plays in their overall health and wellness.
Sports Protein Powders
Marketed as sports nutrition or bodybuilding supplements, these convenient and versatile powdered nutritional products can be made into a drink or mixed with food to give a minimum of 20g of protein per serving. Whey tops the list of most common proteins, followed by soy and egg, but plant proteins such as rice and pea are experiencing fast growth.
Sports Protein Bars
Often high in protein and often nutritionally fortified to give an energy boost, protein bars are specifically positioned around sports, fitness or workouts, with callouts such as 'performance,' 'training,' 'muscle building,' and 'recovery.' The fastest growth is coming from both clean and simple labels and high-protein, low-sugar versions that use high-intensity sweeteners. Functional ingredients such as DHA and Omega-3s continue to emerge in high-growth brands.
Ready-to-Drink Sports Protein
These ready-to-drink beverages and shakes often contain 20 grams of protein or more per serving and are consumed to aid in sports activities, especially bodybuilding. The quickest growth comes from high-protein offerings powered with up to 50g of protein per serving. Choose from cutting-edge plant proteins, flavors, colors, flavor systems and customized blends that can suit both whey and plant-based protein drinks.
Non-protein sports nutrition products can be used to support muscle growth or repair. They may also be positioned as energy-producing, endurance, muscle growth, recovery or strength improvers. This category is dominated by energy-boosting pre-workout supplements, often with high caffeine and beta-alanine, and also includes amino acids, carbohydrate solutions, creatine, L-carnitine and nitric oxide among other ingredients. ADM helps you gain an advantage when you need to give consumers the customized experiences they’re looking for, with an entire pantry of specialized functional ingredients.
We also offer expert guidance to reduce sugar in your formulations.
Nutrition is evolving with changing attitudes toward healthy lifestyles. The mainstream active consumer focuses on strength, mental well-being and healthy body weight, and desires functionality beyond energy, recovery and muscle-building.
Shifting away from 'dieting' towards wellness instead, consumers are taking advantage of meal replacements, functional teas and supplemental nutrition drinks that align with today's more personalized approach to wellness. Consumers are seeking to manage their own unique needs by following customized fitness regimes and nutrition plans such as keto, vegan and gluten-free.