Deeply rooted in the mind/body connection, consumers are proactively taking care of their health by seeking nutrient-dense, functional foods, beverages, and supplements that support physical and mental wellness.

Conscientious consumers are opting for next-generation plant and animal-based proteins that value positive nutrition, sustainability, and exploration.

As technology becomes smarter and more accurate, consumers will expect increasingly customized options that align with their individualized wellness goals, personal taste preferences, and specific dietary lifestyle needs.

Consumers are demanding stronger ethics and accountability from companies and are pushing for positive change in how their products are made.​

Pet parents are seeking sustainable, holistic solutions that are tailored to their pet’s unique mental and physical health needs.

Consumers are demanding innovative, technology, and technique-driven solutions across industries that go beyond merely minimizing waste and resource use to restoring and rebuilding the environment.

Driven by a demand for transparency and traceability, consumers increasingly desire a connection to the products they buy and the communities they support.

Consumers are seeking more immersive, multi-sensorial, unique, and enriching products and services that take their dining experiences to the next level.