Discover the key trends fueling global growth, and how ADM can help you unlock winning innovation and opportunity.
2023 Global Consumer Trends
Based on in-depth proprietary research and a network of trend spotters around the world, our annual snapshot highlights the key trend spaces poised to drive growth in the year ahead.
01/08
Balanced Wellness
Deeply rooted in the mind/body connection, consumers are proactively taking care of their health by seeking nutrient-dense, functional foods, beverages, and supplements that support physical and mental wellness.
As technology becomes smarter and more accurate, consumers will expect increasingly customized options that align with their individualized wellness goals, personal taste preferences, and specific dietary lifestyle needs.
Consumers are demanding innovative, technology, and technique-driven solutions across industries that go beyond merely minimizing waste and resource use to restoring and rebuilding the environment.
Driven by a demand for transparency and traceability, consumers increasingly desire a connection to the products they buy and the communities they support.
Consumers are seeking more immersive, multi-sensorial, unique, and enriching products and services that take their dining experiences to the next level.
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As companies manage expectations around health, sustainability and food security, they look to signals in the marketplace to determine the relevance and evolution of consumer driven trends.
