Discover the key trends fueling global growth, and how ADM can help you unlock winning innovation and opportunity.
2023 Global Consumer Trends
Based on in-depth proprietary research and a network of trend spotters around the world, our annual snapshot highlights the key trend spaces poised to drive growth in the year ahead.
Deeply rooted in the mind/body connection, consumers are proactively taking care of their health by seeking nutrient-dense, functional foods, beverages, and supplements that support physical and mental wellness.
As technology becomes smarter and more accurate, consumers will expect increasingly customized options that align with their individualized wellness goals, personal taste preferences, and specific dietary lifestyle needs.
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