Global Consumer Trends

In our 2025 trends video, we examine the key factors influencing and reshaping how consumers make decisions in this fragmented and dynamic landscape, which is changing at an ever-increasing pace as technology advances.

Photos of two women in a grocery store, shopping in one the aisles and reviewing the packaging, nutritional labels.

Era of Infinite Choice

Driven by ongoing consumer interests in health and wellness, environmental sustainability, and food security, shifting macro forces are redefining what consumers value most.

Read our E-book, “Era of Infinite Choice,” which examines unprecedented consumer choices in an era of increasing diversification and technological advancement. Learn how consumers are looking for solutions that adapt to their changing needs at different stages of life by creating personalized paths to achieve their goals.

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Lifelong Vitality

Health-conscious consumers of all ages are taking a proactive and holistic approach to their wellbeing by focusing on vitality.

Personalized Optimization

Individuals are striving to reach their peak potential through newly accessible and more widely available, tailored interventions.

Infinite Tastes

Curiosity for culturally-inspired food experiences is driven by global migration, social media, and real-time digital discovery.

Mood Quest

Against heightened levels of anxiety, consumers are chasing feel-good experiences as they tap into their emotional landscape.

Choice Explosion

Access to lifestyle influencers and unlimited options allows consumers a more flexible approach to food, drink, pleasure, and rest.

Climate Action

As environmental challenges grow, consumers and industries are adapting to ensure food security while reducing ecological impact.

Natural Grounding

Brands innovate with natural foods and plant-based ingredients to create unique culinary experiences that meet new consumer needs.

New Value Equation

Amid financial challenges, consumers go beyond cost to consider time, health, satisfaction, and self-care when making food choices.

Explore the transformative power of technology impacting how and what consumers eat.

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