- Introduction of wholesome multiseed concentrate with ancient grains in response to growing consumer demand for wellness-focused foods
Essex, UK, Aug. 11, 2017—ADM Milling, part of Archer Daniels Midland Company (NYSE: ADM), has extended its portfolio of flours and bakery ingredients with the launch of its new multiseed concentrate with ancient grains in the U.K. A premium quality bread mix blended from wheat flour and a variety of seeds and ancient grains, the new multiseed mix can be combined with wholemeal, white or malted flours to help bakers diversify their portfolio in line with the latest consumer trends.
ADM Milling’s multiseed concentrate with ancient grains contains five different seeds, including brown and golden linseeds; sunflower; pumpkin and poppy seeds;and four ancient grains: millet, chia seed, amaranth and quinoa. Typically perceived by consumers as being high in protein and fiber, the addition of these ingredients helps bakers create products that satisfy the demands of health-minded shoppers.
“With a growing interest in more wellness-focused lifestyles, the demand for healthier and nutrient-enriched bread varieties continues to grow,” said Peter Hayes, national sales manager, Bakery at ADM. “In particular, the trend towards preferences for more natural and wholesome products has resulted in an increase in global product launches of baking ingredients and mixes containing ancient grains. Bakers can therefore leverage these premium ingredients to create differentiation in a highly competitive market. One way of doing this is by using specialty flours and mixes that offer manufacturers a simple way to deliver ancient grain and seed blends.”
ADM Milling’s new multiseed bread mix can be easily combined with different flour varieties to create a range of delicious seeded breads, including loaves and rolls, with exceptional flavour. The blend of seeds and grains also adds texture to baked goods, giving them an authentic mouthfeel and taste. For example, ADM Milling’s multiseed concentrate with ancient grains can be combined with ADM’s harvest sun malted wheat flour for bread products with an additional source of fiber and malty taste and aroma.
For more information about ADM Milling’s wide range of flours and bakery ingredients in the U.K., visit www.4flour.co.uk or contact email@example.com.
For more than a century, the people of Archer Daniels Midland Company (NYSE: ADM) have transformed crops into products that serve the vital needs of a growing world. Today, we’re one of the world’s largest agricultural processors and food ingredient providers, with approximately 32,000 employees serving customers in more than 160 countries. With a global value chain that includes approximately 500 crop procurement locations, 250 ingredient manufacturing facilities, 38 innovation centers and the world’s premier crop transportation network, we connect the harvest to the home, making products for food, animal feed, industrial and energy uses. Learn more at www.adm.com.
Archer Daniels Midland Company
+41 21 702 84 00