New ADM Research: What Does Wellness Taste Like in 2025?

The connection between flavor and color and food and beverage product expectations runs deep. Now, as consumers continue to prioritize health and self-care, they're making even further associations with how a product's appearance and taste makes them feel.

New proprietary research from ADM reveals the surprising associations influencing global food and beverage choices. From top health priorities to in-demand formats and, crucially, color and flavor associations with specific wellness attributes, this report offers insights inspiring the next wave of product development with an emphasis on the link between the sensory experience and functionality.

Read more about consumer perceptions and the role flavor and color cues have in functional food and beverage innovation here.