Trends and Sugar Reduction
Global Insights for Sugar Reduction
Meeting evolving consumer demands may seem daunting, but ADM is your single solution partner with the insights to meet consumer needs, formulation challenges and regulatory constraints across the globe.
In the Driver’s Seat
Today’s consumers are empowered, informed and selective. They have more transparency than ever into the ingredients they consume. They read labels, look for words they consider “real” and even evaluate the impact their consumption has on the environment. More choices means the less consumers ultimately need to compromise.
Our dedication to trend anticipation and investment in global consumer research gives us an edge on understanding the similarities and differences in the ways consumers address sugar reduction across the globe. Discover more in our consumer insight deep dive reports.
Explore a World Craving Less Sugars
Journey through ADM Outside Voice℠ proprietary research in an easy-to-use, interactive tool — allowing you to better understand consumer behavior and attitudes on sugars across 15 different countries with feedback from 14,000 consumers.
ADM has the market insights to help you succeed in sugar reduction, worldwide.
Consumers Taking Action
Discover not just what consumers demand in terms of sugar reduction but how they are evaluating product labels, ingredient lists and how their perceptions and actions vary across categories.
8/10 consumers intentionally avoid or reduce sugars in their diets.
Reducing sugar is often seen as just as important as appealing taste.
Indulgent categories are under scrutiny to deliver on clean labels.
Nutrition facts labels are reviewed differently for each sub-category.
Consumers desire a balance between sugar reduction and indulgence.
8/10 consumers intentionally avoid or reduce sugars in their diets.
Reducing sugar is often seen as just as important as appealing taste.
Indulgent categories are under scrutiny to deliver on clean labels.
Nutrition facts labels are reviewed differently for each sub-category.
Consumers desire a balance between sugar reduction and indulgence.
8/10 consumers intentionally avoid or reduce sugars in their diets.
Reducing sugar is often seen as just as important as appealing taste.
Indulgent categories are under scrutiny to deliver on clean labels.
Nutrition facts labels are reviewed differently for each sub-category.
Consumers desire a balance between sugar reduction and indulgence.
Regional Consumer Deep Dive Reports
Replace Rebalance Rebuild™
Consumers are keen on reducing sugars, yet great taste and indulgence play a crucial role in your product’s success.
Help strike the right balance with the most comprehensive portfolio of sugar reduction solutions and ingredient science. Partner with ADM experts from insights to innovation to solve for sugar reduction with our proprietary and tailored approach.
For general inquiries, questions or more information, please reach out to us. We are here to help.
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