ADM Unveils GLP-1 Supportive Solutions Backed by Proprietary Insights
CHICAGO – ADM (NYSE: ADM), a global leader in innovative solutions from nature, today unveiled its supportive solutions platform for users of GLP-1 and other anti-obesity medications (AOMs).
Backed by proprietary consumer insights, along with in-depth scientific and market analysis, ADM’s solutions platform leverages the company’s extensive ingredient pantry and full-formula product development capabilities. These leading capabilities will help its customers address the emerging demand for tailored nutrition support for consumers currently engaging with AOMs, as well as those discontinuing the medications.
According to ADM’s proprietary research, 83% of US consumers taking AOMs find food products to be appealing when they are specifically marketed as supportive of people on GLP-1 medications.1
“The use of GLP-1 treatments continues to rapidly increase, creating an incredibly dynamic market with a new segment of consumers with unique needs,” said Ian Pinner, Senior Vice President, President, Nutrition, and Chief Sales and Marketing Officer, ADM. “Food, beverage and dietary supplement manufacturers can support consumers with tailored solutions that address their needs at every stage of
their weight management journey.”
Survey respondents – adult consumers in the US currently taking AOMs – report factors like nutrition (64%), taste (64%) and portion size (60%) have become more important when purchasing foods and beverages. 1 Additionally, 74% are more open to trying new foods and 83% are cooking more at home. Since starting GLP-1 treatments, many of these consumers have intentionally increased their intake of
plant-based protein (41%), fiber (49%) and probiotics or prebiotics (39%).1
The ADM solutions platform includes the introduction of over 25 market-ready GLP-1 complementary food and supplement concepts containing a multitude of functional ingredients to target specific needs of AOM users. The concepts are formulated with functional, clean-tasting plant-based and wholesome ingredients, science-backed prebiotic fiber, probiotics, postbiotics, botanical extracts, sweetening solutions, resistant tapioca starch, a digestive-support flour blend and a keto-friendly/carb-conscious flour replacer, and naturally derived flavors and colors.
“Our tested and ready-to-market concepts tap into our unparalleled pantry and our full-formulation expertise to accelerate food and beverage manufacturers’ speed to market and help them differentiate with elevated format, flavor, texture and functionality,” said Pinner. “Through our platform, we’re addressing the changing taste preferences that may come with engaging with GLP-1 medications, such as
the altered perception of sweetness. We are also delivering highly sought-after nutrient density in smaller servings and providing alternative solutions to support reducing persistent thoughts about food, commonly known as ‘food noise,’ if medication use is reduced.”
ADM’s supportive solutions platform narrows in on five needs, as spotlighted in the company’s research, during and after AOM usage:
During Use of AOMs
• Maintaining muscle mass – 20-40% of typical weight loss comes from muscle mass. 2 ADM’s plant-based proteins and wholesome ingredients can help solve this concern by supporting lean muscle mass.
• Minimizing gastrointestinal discomfort – Gastrointestinal (GI) symptoms are common concerns for people taking AOMs, with 40% of consumers reporting GI discomfort. 1 ADM’s concepts include prebiotic dietary fiber and probiotics with clinically documented results for supporting gut and digestive health.3,4
• Supporting hydration – ADM research finds 44% of consumers taking GLP-1 products often feel less hydrated.1 Avoiding dehydration is crucial, and ingredients like ADM’s coconut water powder coupled with sweetening solutions and flavor modulation technology help make beverages more appealing and provide manufacturers with the tools to address these consumer needs.
When Discontinuing or Reducing the Use of AOMs
• Promoting satiety – AOMs reduce ‘food noise,’ which may return when discontinuing treatment, putting increased importance on dietary levers to promote satiety.5 ADM delivers dietary prebiotic fiber that may increase satiety perception6, along with resistant tapioca starch and plant-based ingredients used in satiating concepts.
• Managing weight regain – To help consumers with this part of their weight management journey, brands can tap into ADM concepts with biotics targeting aspects of metabolic health7, sweetening solutions, carb-conscious ingredients and high protein options.
Learn more about ADM’s new platform and range of GLP-1 complementary nutrition solution concepts here.
References
1ADM Outside Voice™, Anti-Obesity Medications Survey, September 2024
2Heymsfield, S. B.; et al. (2014) Obesity Reviews. 15(4): 310–21
3Srivastava, S., et al (2024) Gut Microbes. 16(1)
4Labellarte, G., et al. (2019) Food and Nutrition Sciences, 10, 626-634
5Bettadapura S.; et al. (2024) International Journal of Obesity. 10.1038
6Ye, Z.; et al. (2015). Nutritional Research, 35, 393-400
7Pedret, A., et al. (2019) Int J Obes (Lond). 43(9):1863-1868
Please note that ADM products are not intended to treat, cure, or prevent any disease, nor are they designed to offer solutions for weight loss.
This communication is intended for B2B use and no statements are meant to be perceived as approved by regulatory authorities. Local regulations must be reviewed to confirm permissibility of ingredients and claims for each food category.
About ADM
ADM unlocks the power of nature to enrich the quality of life. We’re an essential global agricultural supply chain manager and processor, providing food security by connecting local needs with global capabilities. We’re a premier human and animal nutrition provider, offering one of the industry’s broadest portfolios of ingredients and solutions from nature. We’re a trailblazer in health and well-being, with an industry-leading range of products for consumers looking for new ways to live healthier lives. We’re a cutting-edge innovator, guiding the way to a future of new consumer and industrial solutions. And we're a leader in sustainability, scaling across entire value chains to help decarbonize the multiple industries we serve. Around the globe, our innovation and expertise are meeting critical needs while nourishing quality of life and supporting a healthier planet. Learn more at www.adm.com.
ADM Media Relations
Jackie Anderson
media@adm.com
312-634-8484