Brighten up your day: Food and drink highlights from ADM
HEIDELBERG-EPPELHEIM, October 5, 2019 – While many consumers value a conscious diet, it is also important to treat oneself. At the ANUGA trade fair, Archer Daniels Midland Company (NYSE: ADM) will show the many different ways in which the company meets customer-specific requirements and offers the right foods and beverages for every situation.
Sustainable premium teas
The environmental footprint of tea products is becoming more important to many consumers. This is shown by the number of new tea product launches with UTZ and RFA certifications, which more than doubled in 2018. At the same time, consumer spending on sustainable products reached approximately €1.2 billion in Europe. “Tea drinks made from sustainably produced raw materials and those in organic quality continue to become more important and reflect the trend towards natural nutrition,” says Jochen Kistner, Product Management EMEAI, ADM Nutrition/WFSI. ADM will present examples of this at ANUGA, including tea extracts such as black tea-orange-passion fruit and green tea-lemon.
Hop’ics: Fluid transition between tonics and hop sodas
Young, adventurous consumers are looking for new flavor experiences beyond classic soft drinks. As a result, flavored, less sweet soft drinks are currently conquering the market – new product launches in this area have increased by 93 percent over the past five years. ADM experts have developed new concepts that bring new impulses to this trend with flavor-balanced twists on popular tonics and hop sodas. “They combine slightly bitter notes with moderate sweetness yet contain no quinine. Thus they represent modern alternatives to CSDs and fit right into the modern lifestyle and zeitgeist of not only younger target groups,” says Jochen Kistner.
Beer Mix 0.0%: Refreshment in every situation
Beer is one of the most traditional beverages in many regions of the world. “In recent years, however, the range has diversified considerably,” says Jochen Kistner. The success stories include mixed beer drinks such as the famous “Radler”. Beer mixed beverages continue to rise. Nevertheless, it is important to constantly refine them, because consumers' lifestyles and desires are subject to many influences and are constantly changing. “The current trend is towards a light, refreshing and fruity taste with absolutely 0.0% alcohol,” says Jochen Kistner. Products can be enjoyed in everyday situations and provide that little bit of extra refreshment. The “individualized concepts”, better known as “Craft Concepts”, are currently just as popular. Furthermore, ADM continuously develops special malt creations, which are primarily designed for the Middle East and African markets.
Chocolate: Highlights in texture, taste and color
In many regions of the world, chocolate is the epitome of indulgence. As in other categories, the market is sustained by both classic products and surprising new creations. “ADM itself does not produce any chocolate. But based on a comprehensive portfolio of natural flavors, coloring ingredients, sweetening systems, fats and oils, our product developers create a range of irresistible premium chocolate refinements,” says Bastian Hörmann Product Management EMEAI, ADM Nutrition/WFSI. These bring new ideas in terms of texture, taste and color. At ANUGA, ADM experts will present new refinement innovations for chocolate that represent trends from North America, LATAM, Europe and the APAC region.
Visitors to ANUGA are invited to learn more about the comprehensive ADM portfolio, which will be presented at our stand in complete concepts. First-class creations can be found and enjoyed. Visit us in hall 8.1 – stand D-010-E-019.
Find out more about these ingredients and solutions at www.wildflavors.com.
For more than a century, the people of Archer Daniels Midland Company (NYSE: ADM) have transformed crops into products that serve the vital needs of a growing world. Today, we’re one of the world’s largest agricultural processors and food ingredient providers, with approximately 40,000 employees serving customers in nearly 200 countries. With a global value chain that includes approximately 450 crop procurement locations, more than 330 food and feed ingredient manufacturing facilities, 62 innovation centers and the world’s premier crop transportation network, we connect the harvest to the home, making products for food, animal feed, industrial and energy uses. Learn more at www.adm.com
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