A Moving Tribute: Pink ADM Trucks Raise Breast Cancer Awareness on the RoadMiscellaneous
In recent years, ADM chief financial officer Ray Young has inspired many colleagues to join him in his support of cancer awareness, prevention and research through his participation in the annual October "Real Men Wear Pink" campaign.
Among those colleagues: Chris Boerm, president, ADM Transportation, and Steve Finn, vice president, ADM Trucking, who were in a unique position to help ADM make its support for the fight against cancer a little more visible. The result: three shiny new, and very pink, ADM trucks -- mobile billboards for breast-cancer awareness -- now headed to U.S. highways.
"Chris and I, like many ADM colleagues, have been touched by cancer personally -- my father passed from lung cancer, and Chris's mother is a long term breast cancer survivor," Finn said. "As we thought about this year's Real Men Wear Pink campaign, we realized we had an opportunity to do something a little higher-profile, something that would make a real statement about our commitment to fighting this disease."
Both Boerm and Finn were quick to credit three colleagues with spearheading the effort: Sherri Kindred, business development director, Transportation; Joe Fortner, director, ADM Trucking; and Cody Sheets, fleet manager.
ADM Brand Design director Ken Fukuda worked with Mack Trucks to develop the exterior design and see the project through.
For his part, Young said the trucks were a terrific way to highlight ADM's support for the fight against cancer.
"Seeing the pink trucks on the road makes a statement to the world that ADM cares about making inroads in beating cancer -- a disease that has had an impact on many of our ADM's colleagues lives," Young said.